Media & News

Integrity is a core value at Choithrams

Integrity is a core value at Choithrams

February 1, 2021
Integrity is a core value at Choithrams. Rajiv Warrier, CEO, Choithrams believes that integrity is the practice of being honest and showing a consistent and uncompromising adherence to strong moral and ethical principles and values. The word integrity evolved from the Latin word integer, meaning whole or complete. In that context, integrity implies a sense of wholeness in a human being, deriving from qualities such as honesty and consistency of character. He shared his thoughts on the importance of integrity for organisations and how we have worked towards it at Choithrams • Stronger Reputation/Credibility – In the business world, reputation is everything. For employees, business partners, customers and everyone else you are in contact with, trust is key to success. If we act with integrity, people trust us and that news spreads faster than any advertising we come up with. Choithrams has always had good credibility and a strong reputation in the market and this reflects well in our dealings with principals, suppliers, customers, consumers, employees and government. A stronger reputation allows us to reap better benefits from our relationships with others. • Employee Satisfaction – Employees are happier working with someone with integrity rather than someone who asks them to compromise their own principles. They are more engaged if they have positive perceptions of their managers’ integrity. • Quality – Acting with integrity means producing a better product and providing a better service to the customer. If we know that a certain batch of food products has hygiene risks or risk of expiry, it is our duty to take it off our shelves, address the issue and replace with better quality products. Acting with integrity means we take steps to ensure that the products/services we provide meet our standards of quality. • Long term outlook – Integrity is normally associated with taking decisions that are beneficial in the long term with a potential trade-off in the short term. One is sometimes tempted to cut corners or take the easy way out to avoid problems. Doing the right thing may involve some problems in the short term but generally benefits companies in the long term. Our company has been operating in this market for 47 years and it has done so by taking a long-term outlook rather than hasty, short term decisions. • Clear Focus – Lying and cheating is complicated. You must remember all the different stories you have told people, keep it consistent and not get caught. You have to keep adding lies to defend the original lie. Complicated – isn’t it easier to be honest and truthful? Acting with integrity frees up your energy to perform your important tasks instead of spending time covering your tracks. • Better company culture – Integrity is good for employee satisfaction. A happier employee is a better performing employee. Having a culture of integrity means that we take better decisions, with the long-term interests of our customers and the company. How do we act with integrity in our daily lives? In our teams? Across the company? • Define our moral principles: Integrity is about being true to our principles. Articulating our principles helps us define our values more clearly, helps us define ourselves. • Look back at our actions: How am I doing? Am I living up to my principles? Do I take short cuts? We should be objective and honest with ourselves without being judgemental. It is not something to beat ourselves with but an aid to plan actions for situations in the future. • Treat everyone the same: An employee or a customer deserves respect regardless of his/her pay grade or the value of goods they purchase. • Reward honesty: Its not just enough to be honest yourself. You need to encourage others to be honest with you. Sometimes managers can discourage honesty because they want the team to look good. You need people to know that they will be appreciated, not pay the price for honesty. • Hold your hands up: Don’t be afraid to admit to mistakes or missed targets. Explain clearly and honestly, people will not judge you as harshly as you think. • Find the right balance: While it is important to be honest, it is also important to be sensitive to the person receiving your message. Hence, balance criticism with an acknowledgement of the person’s achievements. Integrity is a double-edged sword for companies today. Lapses of integrity can result in drop in customer confidence, employee rebellion, government investigations. If handled correctly, integrity can be a superpower that inspires employees and builds credibility and trust with customers and suppliers. It is a powerful asset.

Picture Gallery (Click on the image to enlarge)

Back to News Listing